Digital in the AI era
Helping Humans and Computers
Understand Each Other
A two-partner studio doing digital strategy and design.
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Side Project
One Two Tree
A quiet guide to the trees of the Pacific Northwest.
We kept walking past trees we couldn't name — fir or cedar, alder or maple. Eventually we stopped wondering and started building.
Digital in the AI era
AI accelerates, it doesn't innovate
A language model predicts the most likely next word — not the most original one. Novelty still requires a person.
Stakeholders still matter
Strong opinions don't go away because AI is in the room. Someone still has to hold the line on the actual decision.
Enterprise scale is still manual
Across regions, legacy platforms, and real org charts, deployment still requires experienced people making judgment calls.
Lies, Damn Lies, and Dashboards
A number without context is just a guess with better formatting. Interpretation is the work.
Simple still wins
The best AI-era solutions are clearer than what came before, not more elaborate.
Humans judge, AI produces, pipelines govern
The approach we built at Intel: human judgment on strategy, AI on production, automated pipelines on governance. It cut development questions 75%.
Case Studies
How we cut development questions 75% on a 700K-page platform (opens in a new tab)
From invisible to 96% traffic growth
Wonder Woman saves Digital Design testing in Barcelona
Quickly Taming the Monster (opens in a new tab)
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